Rubin Postaer & Associates provides advertising, media and interactive marketing services to clients across various industries. As part of their work for American Honda Motors, RPA developed an advertising asset management system called AdBuilder in 2009 which enabled Honda dealers and their agencies to order TV, Radio and Print spots online. Due to the high level of user adoption, RPA decided to enhance AdBuilder with a few key features, including the ability to customize and order Online Banners, Logos, Photography and other advertising as well as a new Admin Tool to streamline user management, asset management, order processing and reporting.

RPA’s project to upgrade the custom-developed AdBuilder system began with a formal Requirements Gathering phase, followed by detailed Functional Design, both of which resulted in 3 documents: Requirements, Functional Spec and Asset Attributes Matrix.

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