Social Media for Energy FX

Neha | April 24th, 2010 | Social Media | Comments Off

Energy F/x Fitness Consultants is a small personal training and nutrition consulting company looking for a way to market its products and services in a cost-effective and efficient way. Our first step was to truly identify EFX’s long-term and short-term goals, business plans and brand positioning, which resulted in creating a 3-phased program:

  • Phase 1 – Build Groundswell
  • Phase 2 – Convert to Sales
  • Phase 3 – Grow

Phase 1 of the program is underway, consisting of developing a blog, establishing a presence on industry-oriented social networks and building a presence on Facebook.