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Rubin Postaer & Associates, an integrated advertising agency in Santa Monica, wanted to help their La-Z-Boy client improve their social media efforts. We conducted a Facebook audit of Furniture Manufacturers and Retailers who compete with La-Z-Boy. The audit brought to light three key opportunities: a) that social media will enable La-Z-Boy to interact with their customers and inspire them to become advocates of the company; b) that La-Z-Boy can use social media to positively shift the perception of their brand; and c) that La-Z-Boy can offer unique product and design solutions through social media channels.

The result of the audit was a strategy that will help foster a better, on-going relationship between La-Z-Boy and their customers.

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