GenOn Energy was created in 2010 through the merger of Mirant Energy and RRI Energy to become one of the largest competitive generators of wholesale electricity in the United States. With power generation facilities located in 12 states using coal, natural gas and oil to generate electricity, the organization had to find ways to integrate and [...]

Rubin Postaer & Associates provides advertising, media and interactive marketing services to clients across various industries. As part of their work for American Honda Motors, RPA developed an advertising asset management system called AdBuilder in 2009 which enabled Honda dealers and their agencies to order TV, Radio and Print spots online. Due to the high [...]

Rubin Postaer & Associates, an integrated advertising agency in Santa Monica, wanted to help their La-Z-Boy client improve their social media efforts. We conducted a Facebook audit of Furniture Manufacturers and Retailers who compete with La-Z-Boy. The audit brought to light three key opportunities: a) that social media will enable La-Z-Boy to interact with their [...]

Rubin Postaer & Associates, an integrated advertising agency in Santa Monica, needed a competitive audit for their redesign of the California Department of Health’s TobaccoFreeCA.com website. The objective of the audit was to help the California Department of Health understand what tobacco manufacturers and other anti-tobacco programs were doing in the online space, and what [...]

Energy F/x Fitness Consultants is a small personal training and nutrition consulting company looking for a way to market its products and services in a cost-effective and efficient way. Our first step was to truly identify EFX’s long-term and short-term goals, business plans and brand positioning, which resulted in creating a 3-phased program: Phase 1 [...]

Planned Parenthood, Los Angeles provides access to a range of reproductive health care and sexual health information, through patient services, education and advocacy. PPLA manages the IT infrastructure for all Planned Parenthood facilities in Los Angeles County — hardware, software, networking, applications and data. The NextGen Server Setup & Recovery Procedure document outlined how PPLA’s [...]

A Premier Travel Service specializes in group travel arrangements, including Incentive Trips, Conferences, Sports & Specialty Trips, Family Reunions, and Weddings. The Reservations Forms assignment was to create a template that enabled travelers to outline their requests regarding air travel, hotel accommodations, car rental, and any special requests in a comprehensive, easy-to-complete, standardized form. The [...]

Prompt Interactive’s bid for the redesign of HSCS’s Blue Access for Members website hinged on creating a best-in-class site that provided Blue Cross / Blue Shield members in the Midwest instant access to various claim and benefit functions, online health and wellness tools and ways to find and manage their relationship with their healthcare provider. [...]

One of the largest project undertaken by Toyota Motor Sales’ University of Toyota division, the Business Renovation 2010 Initiative was as a multi-department, cross-functional endeavor to create the next generation, state-of-the-art Learning Management & Certification System to meet Toyota’s North American training objectives. The first phase of the 5 year project was developing comprehensive requirements, [...]

The University of Toyota sought to streamline class enrollments by enabling training administrators to check whether learners had satisfied course prerequisites prior to enrolling in a class. Because this functionality was not a core part of the Learning Management and Certification systems, the new feature was designed through Joint Application Sessions, documented in a requirements [...]

Toyota Financial Services needed a way to track what courses each of their Associates completed over the course of a given fiscal year. This project created a basic report using the University of Toyota’s Report Generator Tool that made it easy for TFS Training Administrators to track who enrolled in, attended and completed required training [...]

Toyota Motor Sales’ Business & Financial Planning department handled back-office billing functions for the University of Toyota, which offered online training to Dealers in North America. The process that the finance department underwent to obtain billing-related information from the CERTPOINT VLS learning management system every month was extremely convoluted and cumbersome. The assignment was to [...]

CAA wanted to automate how they managed information about their film, music and publishing clients. CAA Agents and Assistants — experts at managing personal relationships with their clients — had no cohesive way of tracking contracts, relationships between actors, producers, writers, directors, studios, past projects, works-in-progress and upcoming work. We collaborated during application design sessions [...]