GenOn Energy LMS Optimization

GenOn Energy was created in 2010 through the merger of Mirant Energy and RRI Energy to become one of the largest competitive generators of wholesale electricity in the United States. With power generation facilities located in 12 statesĀ using coal, natural gas and oil to generate electricity, the organization had to find ways to integrate and [...]

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AdBuilder Wires & Func Spec

Rubin Postaer & Associates provides advertising, media and interactive marketing services to clients across various industries. As part of their work for American Honda Motors, RPA developed an advertising asset management system called AdBuilder in 2009 which enabled Honda dealers and their agencies to order TV, Radio and Print spots online. Due to the high [...]

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La-Z-Boy SM Audit

Rubin Postaer & Associates, an integrated advertising agency in Santa Monica, wanted to help their La-Z-Boy client improve their social media efforts. We conducted a Facebook audit of Furniture Manufacturers and Retailers who compete with La-Z-Boy. The audit brought to light three key opportunities: a) that social media will enable La-Z-Boy to interact with their [...]

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New Func Spec for CAA

Neha | May 4th, 2005 | Functional Spec | Comments Off

CAA wanted to automate how they managed information about their film, music and publishing clients. CAA Agents and Assistants — experts at managing personal relationships with their clients — had no cohesive way of tracking contracts, relationships between actors, producers, writers, directors, studios, past projects, works-in-progress and upcoming work. We collaborated during application design sessions [...]