GenOn Energy was created in 2010 through the merger of Mirant Energy and RRI Energy to become one of the largest competitive generators of wholesale electricity in the United States. With power generation facilities located in 12 states using coal, natural gas and oil to generate electricity, the organization had to find ways to integrate and [...]

Rubin Postaer & Associates provides advertising, media and interactive marketing services to clients across various industries. As part of their work for American Honda Motors, RPA developed an advertising asset management system called AdBuilder in 2009 which enabled Honda dealers and their agencies to order TV, Radio and Print spots online. Due to the high [...]

Rubin Postaer & Associates, an integrated advertising agency in Santa Monica, wanted to help their La-Z-Boy client improve their social media efforts. We conducted a Facebook audit of Furniture Manufacturers and Retailers who compete with La-Z-Boy. The audit brought to light three key opportunities: a) that social media will enable La-Z-Boy to interact with their [...]

Rubin Postaer & Associates, an integrated advertising agency in Santa Monica, needed a competitive audit for their redesign of the California Department of Health’s TobaccoFreeCA.com website. The objective of the audit was to help the California Department of Health understand what tobacco manufacturers and other anti-tobacco programs were doing in the online space, and what [...]