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GenOn Energy LMS Optimization

GenOn Energy was created in 2010 through the merger of Mirant Energy and RRI Energy to become one of the largest competitive generators of wholesale electricity in the United States. With power generation facilities located in 12 statesĀ using coal, natural gas and oil to generate electricity, the organization had to find ways to integrate and [...]

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AdBuilder Wires & Func Spec

Rubin Postaer & Associates provides advertising, media and interactive marketing services to clients across various industries. As part of their work for American Honda Motors, RPA developed an advertising asset management system called AdBuilder in 2009 which enabled Honda dealers and their agencies to order TV, Radio and Print spots online. Due to the high [...]

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La-Z-Boy SM Audit

Rubin Postaer & Associates, an integrated advertising agency in Santa Monica, wanted to help their La-Z-Boy client improve their social media efforts. We conducted a Facebook audit of Furniture Manufacturers and Retailers who compete with La-Z-Boy. The audit brought to light three key opportunities: a) that social media will enable La-Z-Boy to interact with their [...]

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Rubin Postaer & Associates, an integrated advertising agency in Santa Monica, wanted to help their La-Z-Boy client improve their social media efforts. We conducted a Facebook audit of Furniture Manufacturers and Retailers who compete with La-Z-Boy. The audit brought to light three key opportunities: a) that social media will enable La-Z-Boy to interact with their [...]

Social Media for Energy FX

Neha | April 24th, 2010 | Social Media | Comments Off

Energy F/x Fitness Consultants is a small personal training and nutrition consulting company looking for a way to market its products and services in a cost-effective and efficient way. Our first step was to truly identify EFX’s long-term and short-term goals, business plans and brand positioning, which resulted in creating a 3-phased program: Phase 1 [...]